Paradox III Conference at ARCOSANTI

Friday August 31 by Press Release Submission
Phoenix - Sustainable alternatives to the "short-sighted" steps of the Bush administration will be explored at the 21-23 September Paradox Conference by Paolo Soleri, Ph.D., philosopher and pioneer of more livable, environmentally-intelligent cities; Joe Firmage, scientist and technology entrepreneur; and Paul H. Ray, Ph.D., co-author of the influential book The Cultural Creatives: How 50 Million People Are Changing the World.

The third in the biannual Paradox series, the September program continues the ongoing inquiry into the paradoxes in the increasing interplay between physical and cyber reality. This year's conference focuses on "Third-Millennium Habitats" that integrate sustainable habitats, cyberspace and new forms of community. New- and old-economy business executives, architects and urban planners, cybernauts and students are expected to attend.

Dr. Soleri to Address the Need to Redefine the "American Dream"
Paolo Soleri, Italian-born architect and associate of Frank Lloyd Wright, is hosting Paradox III at his Arcosanti habitat 65 miles north of Phoenix. A self-contained community in the Arizona desert, Arcosanti embodies Dr. Soleri's theory of "arcology," or the marriage of architecture and ecology to create urban habitats that conserve resources and blend harmoniously with the environment.

"Unless we moderate, unless we reinvent the ‘American dream,'" Soleri explained in a 26 July interview with The New York Times, "then it's not going to be a dream. It's going to be doomsday. The American Dream physically embodied in the single family house has to be reinvented in terms which are coherent with the human biospheric reality."

Mr. Firmage to Explore Alternative Energy Resources
"Technologies are possible that could make daily use of energy nearly free within perhaps 20 years, but they receive almost no R&D funding" states Mr. Joe Firmage, a panelist who has made significant investments in the development of alternative energy resources. "The Bush administration's energy plan does little to address efficiency and renewable programs; yet, it includes a two-billion-dollar subsidy for the coal industry."

"In short, capitalism does not see the value in innovations that would drop prices to nearly zero, since such prices would decimate revenue lines of P&Ls," says Firmage, who will discuss potential breakthroughs in green-energy technologies. "Energy-generation industries have been controlling supply to prop up profits for decades; meanwhile, the price of subsistence-level energy consumption exceeds the earning power of much of the world's population."

Firmage is founder of Motion Sciences Organization and co-founder and chairman of International Space Sciences Organization (ISSO), established in 1998 to sponsor research and development of new technologies derived from the emerging principles of modern physics. In 1995, Firmage founded USWeb, the world's largest Internet professional-services company. Until 1998, he served as CEO and chief strategist of the three-billion-dollar company and received recognition as Ernst & Young's 1997 "Young Entrepreneur of the Year."

Dr. Ray to Examine the Values of a New Civilization
"Our civilization is in the midst of an epochal change, caught between globalization, accelerating technologies and a deteriorating planetary ecology," concludes Dr. Paul H. Ray in his book, The Cultural Creatives, which examines the growing number of people who want to see deep changes in the cultures that have evolved in industrialized nations. "A creative minority can have enormous leverage to carry us into a new renaissance instead of a disastrous fall."

Ray will lead a panel discussion on the need to develop shifting cultural values. He explains: "Seventy percent of all Americans and 70 percent of all homebuyers in America are unhappy with suburbs as they are. They ask, ‘Why can't we have good, sustainable urban places that we want to live in?'"

Ray, who is CEO of Integral Partnerships LLC, a consulting firm, started his career in urbanism: sociology, planning and policy analysis. As former chief of policy research on energy conservation for the Canadian Government, he headed the largest evaluation-research project conducted in Canada on home energy conservation. He has led over 100 values-oriented research projects in such areas as housing, ecological sustainability, energy, cars, food, recreation vacation travel, finances, health, good causes, media, altruism, and innovation. Project sponsors have been mostly foundations, state and national governments, and Fortune 500 corporations.

Paradox III will feature many leaders in sustainable development and ecological urban design. The conference fee is $195 and will increase to $295 on 1 September. For complete conference information, call 415 865 0481 or 520 632 7135 or see Co-directors are Ron Anastasia ( ) and Michael Gosney (

Linda Roby
520 632 7135

Judi Skalsky
The Jerde Partnership International
310 459 6361

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