Sedona Corporation to Host Real-World CRM Conference

Monday July 23 by Press Release Submission
SEDONA® Corporation (Nasdaq: SDNA) (, the leading provider of Internet-based Customer Relationship Management (CRM) solutions for small and mid-sized financial services companies, today announced its 2001 CRM eXchange conference will be held September 20-22 at the Royal Palms Hotel & Casitas in Phoenix, Arizona.

This year's SEDONA eXchange conference will provide attendees with the opportunity to learn about bank and credit union CRM implementations from professionals who have developed CRM initiatives within their own organizations. The majority of the sessions are being delivered by individuals who have real-world experience in various CRM efforts, including profitability management, development of a front-line sales culture, and the implementation and measurement of highly-successful marketing campaigns.

The conference will offer two different tracks. The CRM@work track targets senior executives who are looking for peer-level strategic ideas for building CRM into their financial institutions. The Intarsia@work track is designed for SEDONA customers who are day-to-day users of the Intarsia CRM system and would like to expand their knowledge of the functionality of the system. Both tracks will provide the attendees with the inspiration and information needed to implement an effective, measurable, and profit-driven CRM program.

The conference features keynote presentations from Charles E. Wilson, Banking, Finance and Securities Mid-Market Practice Leader, IBM Global Services; Debbie Maier, Certified Facilitator, Master Connections Associates; and Kimberly Harris, Senior Research Analyst, Gartner.

Registrations for the eXchange Conference are now being accepted. More information and a registration form is available on the company Web site at or by contacting:

SEDONA eXchange
c/o Jill Miller
10833 E. Mission Lane
Scottsdale, AZ 85259
TEL 1-480-657-6339
FAX 1-480-657-6340

About Intarsia:
SEDONA's Intarsia‘ is a comprehensive Internet-based CRM solution that helps aggregate silos of information to provide a single, consistent source for customer information. The system includes all the data analysis functionality of MCIF technology such as profitability analysis, householding, and visual profiling, but in addition, it also provides Internet read-and-write access for any authorized user within an organization. As such, Intarsia provides quick and easy access to critical and operational information to allow all bank or credit union personnel to make efficient and effective business customer-centric decisions. Recently, Customer Inter@ction SolutionsTM Magazine chose Intarsia as Product of the Year. Intarsia is available as an Application Service Provider (ASP) solution or as a customer-hosted system providing affordable, quick, and easy system implementation.

About SEDONA Corporation:
SEDONA" Corporation (Nasdaq: SDNA) is the leading provider of Customer Relationship Management (CRM) solutions for small and mid-sized financial services companies. SEDONA's Internet-based software, IntarsiaTM, and supporting Marketing Solution Services enable the entire financial institution to help identify, acquire, foster, and retain loyal, profitable customers. With its affordable, quick, and easy implementation, SEDONA helps clients rapidly increase their ability to acquire and retain customers and to improve product pricing, packaging, and cross-selling opportunities, and to increase operational efficiency aimed towards improving overall profitability. SEDONA markets Intarsia together with leading solution providers such as IBM" Corporation, Acxiom" Corporation, Jack Henry & Associates, Inc., and Symitar Systems, Inc. For additional information, visit the SEDONA web site at or call 1-800-815-3307.

SEDONA" is a registered trademark and Intarsia‘ is a trademark of SEDONA Corporation. All other trade names are the property of their respective owners.

This press release and prior releases are available on the SEDONA Corporation Web site at

Steve Ficyk
(330) 220-4051

Sue Cole
(610) 992-0889

Related links:

SEDONA Corporation

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